On Page SEO Checker - shows you what factors Google’s top 10 have in common so that you can incorporate those elements into your own content.SEO Content Template - analyzes your rivals' content and gives you ideas for optimizing your content.Listing Management - helps make your business more visible and helps you monitor customer reviews.Site Audit - scan your website for 130+ technical and SEO mistakes (including duplicate and thin content, broken links, HTTPS implementation, crawlability and indexation problems).Link Building Tool - helps you find link-building opportunities and handles the email outreach for building those links.Backlink Audit Tool - Check your domain’s backlink profile for any suspicious links that may be toxic, and create a disavow file to send to Google.Backlink Analytics - evaluate the link profiles of other websites or analyze the nature and authority of your links.Organic Traffic Insights - gives you search data for the top 50 landing pages on your domain on one screen.Position Tracking - tracks where you rank in Google Search for particular keywords and notifies you when you move up or down in the rankings.Keyword Manager - collect your favorite keywords from and export your keyword lists into XLSX, CSV file or other file format.

Keyword Magic Tool - Get related search terms divided into subgroups and question-based topics from your seed keyword.

Keyword Overview - check search volume, number of results, keyword difficulty, volume trend, SERP analysis.

Backlink Gap - compare the backlink profiles of up to five competing websites and quickly identify backlink opportunities that you're missing.

Keyword Gap - do a side-by-side keyword comparison of up to five competitors and analyze the common keywords shared by each site, the total keyword overlap, and the gaps in your content (i.e.

Organic Research - standard keyword research features including search volume, CPC, keyword difficulty, etc.Compare several websites’ traffic data side by side. Traffic Analytics - check the performance of a website with ease using Subdomains Analysis, Audience Insights and Traffic Journey reports.Domain Overview - gives you insights into strengths and weaknesses of your competitors.SEMrush’s features fall into four main categories: - Competitive Research

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